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How To Promote Your Blog

How to promote your blog? It's a good question most marketers struggle with. Do you share it on social media once and hope for the best? Sadly, that's not going to work. Unless you have millions of fans who live and breathe your every word. But I'm guessing you've not reached celebrity status, yet.

How To Promote Your Blog

I'm actually writing this post because this is a huge area we need to improve. We write great blog posts, but we could do so much more to promote them.

We'll take a look at the different ways you can promote your blog post.

Your website can be a helpful tool for promoting your blog content. First, make sure your blog is a prominent link on your site menu. Throughout your website, encourage readers to check out your blog. Also, include a subscription CTA on your website so that visitors can sign up to receive new posts.

Research Your Market & Audience

The initial phase of starting your blog is one of the most fun and exciting parts of your journey. After pouring all that time and effort into the ideation process, researching your target market, and narrowing in on your niche — this is the part where your efforts begin to pay off.

Before you start producing content, you need to consider your audience. Take some time to build a picture (sometimes called an avatar) of who you are writing for and then tailor your content accordingly.

You'll likely put a lot of effort into writing content for your audience this year. Don't let that effort go to waste. Do keyword research relevant to your topic, and naturally insert those keywords into your content. Doing this will greatly improve the odds of your blog posts being found organically through search results.

Ensure You Have High-quality Content

Before you consider how you'll promote your blog, make sure you’re creating high-quality blog content. Creating content for the sake of creating content won't help your business in the long run. Your blog should contain helpful, unique content that relates to your product and brand.

Aside from how-to content and ultimate guides, feature guest writers on your blog, too. Not only will this mix up the type of content you're publishing, but it will highlight different voices from your network, employee base, and even current customers, which provides valuable insight for readers.

Remember, even the best promotion plan won't matter if you're promoting low-quality blog content.

Repurpose your content.

Content repurposing requires you to re-imagine your top posts into other forms of content. This can only be done if you have a birds-eye view of what you have published already and what each one offers to your audience.

For example, a blog post can be repurposed by turning it into an infographic, a video for YouTube, a podcast, or even a presentation on Slideshare.

You can also leverage your blog post with CTAs that encourage your readers to become leads. For instance, you might add an online course to it for readers to sign up, or a free e-book.

Repurposing your content can triple your blog traffic, and will also provide a better engagement rate.

Email Newsletter

Email is a uniquely powerful blog promotion tool. You can use it to cultivate your reader audience as well as connect with industry experts and guest writers.

First, consider starting a blog newsletter to build your list of readers. Include a simple call-to-action (CTA) on your blog for those interested in reading new posts. This is a great way to convert readers into subscribers and, eventually, into paying customers.

Once you build a substantial list, start to segment your subscribers by topic interest. You can decipher these interests based on what blog links each subscriber clicks on, what content offers they download, or what products they buy.

Build Real Relationships With Your Readers

Not all blog promotion needs to happen online and on your blog; building real relationships with readers can be just as beneficial.

First, establish and build a loyal base of readers. (One way to cultivate this base is via email, which we'll talk about in the next section.) You can count on these readers to provide feedback for and share your blog content, effectively distributing it for you.

Another way to leverage real relationships for blog promotion is to build off-site relationships with other bloggers and businesses. Share other people’s content on social media, in your emails, and through links in your blog content — you never know who will share yours in exchange.

Network on related or similar blogs.

Many bloggers have neglected to leave a comment on other blogs simply because they believe it won't affect their SEO rankings. And yes — they're right, it won't. But the benefits of leaving a comment on another, related blog are still worthwhile.

Leaving a comment on another blog can help you get on the radar of other bloggers in your industry, and begin cultivating relationships within your community.

While admittedly small, this is still a potential avenue for getting your name out there without spending money or sacrificing too much time.

Guest Post On Popular Blogs

Guest posting is one of the oldest marketing techniques around, and it's still as effective as ever.

Guest posting requires you to reach out to similar blogs in your niche and then pitch ideas for them to publish to their blog. This is a win-win for the two parties involved — it provides a high-quality, unique piece of content for the blog host, while giving you a backlink to your own website.

However, guest blogging isn't easy and requires a lot of work. Other than sending outreach emails to the bloggers in your niche, you also need to take the time to craft high-quality guest blog posts.

To do this on a larger scale, you will need to hire freelance writers that can help you write the blog post while you conduct the outreach process.

Reach Out To Influencers

Reaching out to influencers in your niche is one of the most promising opportunities to promote your blog, but comes with a good number of rejections by influencers.

To get an influencer to say yes to your outreach email, you need to build a relationship with the influencer before asking for a favor in return.

As mentioned above, it can be helpful if you link to influencers' blogs or social media sites in your blog posts, which might help you form a relationship with them that you can nurture for the long-run.

Share Your Blog On Social Media

Sharing your blog post on social media will always be one of the best ways to promote your content.

Of course, you'll want to take the time to cultivate a strong social media presence, and ensure you aren't posting swipe-up links to your content daily. Instead, try creating a diverse social media content calendar with a variety of engaging posts, and have 3-4 a month drive traffic to a new or relevant blog post.

Even if a social media post doesn't explicitly mention a blog post, you can still aim to increase followers on your social media accounts, and over time, those followers will become naturally curious and take a look at your blog for themselves.

When posting on social media — Twitter included — take note of the timing of your posts. Research when your audience is online and post within those windows. Promote your blog on as many channels as possible, sometimes posting multiple times with the same link. Also, be sure to add #Hash tags and add context with each link you share, otherwise, your followers may not open and read it.

Additionally, try leveraging a social media automation tool that helps you share and manage all your social media accounts from one dashboard.

Answer Questions On Quora

Quora is one of the best platforms for engaging with people that might be interested in topics you discuss on your blog. And, as a new blogger, Quora can be a great promotion opportunity.

Create a Quora account and make it a daily obligation to go on Quora and answer questions relating to your niche.

Don't simply copy-and-paste your blog URL into each Quora answer, though, which can come across as spammy and might even get you blocked on Quora. Instead, try to genuinely help Quora users with useful answers, and simply keep the URL of your blog on your profile for users to find on their own if they'd like.

Post On Subreddits

Subreddits on Reddit are another good place for sharing your knowledge with a ready audience looking for more information on a topic.

Just like Quora, Subreddits are topics in which you can join and add to the conversation. This is another way of sharing your post and building your influence.

Conclusion

Ultimately, it's important to remember that blog promotion won't happen overnight. You'll want to lay a strong foundation to ensure your blog is successful in the long-run, rather than relying on tactics that only encourage "quick hits" in traffic.

The very best blog content can't engage readers and convert customers without a solid promotion plan. Put these blog promotion tactics to work to grow your reader base and convert more customers.

You've got this! Good luck with your next blog promotion tactics. If you think of something awesome that I've missed, let me know in the comments and I'll add it into the post!

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