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How to Get Web Design Clients Lightning Fast

One of the hardest things for a web designer and developer is getting clients. What is the best way for web designers who are looking for work to find their next web design clients? It's a competitive market out there.

Here's a good news:

Digital marketing has always captured the essence of progression, and today digital marketing is emerging as the face of the future. COVID-19's altercations have infiltrated every facet of the economy, and we'll be experiencing ripple effects for years to come.

Old business models have been torn down, nearly overnight, and they've been replaced by virtual, remote, and contactless solutions that are changing consumer behavior, revenue structure, and marketing tactics.

The pandemic has compelled businesses to transition online to showcase their products and services. This, in turn, has prompted brands to create content that is contextual and relevant in order to garner a larger mindshare from their customer base.

In this article, we're going to talk about the strategies you can use to get clients and how the pros do it while working fewer hours.

But first, let's first talk about the word "client". So many freelancers focus on "getting clients", but the focus should instead be on getting the "right clients".

As cheesy as that may sound, this can make all the difference. Who are the "right clients"?

  • Clients who you are passionate about helping.
  • Clients who see value in your services and pay you accordingly.

Nobody wants to work with a client who doesn't pay, has a lot of demands, and treats you like they own you. And yet, this is exactly the type of clients many freelance developers attract.

So, how do you change this?

Choose a Niche

In contrast to targeting everyone who needs a website, niching down means you'll create websites for a specific niche like health and fitness, coffee shops, online courses, etc.

A website for a law firm can cost over $5,000, but this will be too high for a local bakery shop.

Many freelance developers freak out at the thought of working in the same niche for years, but that shouldn't be the case. You can explore other niches once you gain traction in your first niche or once you feel that the niche isn't really for you.

Build Your Personal Brand

Anyone who's tried to sell a service before knows that clients buy from people they know, like and trust. This is why one of the best tools you have at your disposal is your social presence and personal brand.

Why branding is so important? Building a brand isn't about feeding your ego. It's about giving yourself more opportunities to help and connect with people in your industry. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company.

Creating a branded website or blog can be the best thing you do for your business. A brand lets people know who you are and what you do. Branding can help you figure out what and how to communicate your company's story. It is also a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.

By sharing your expertise, showcasing your personality and branding yourself as an authoritative voice on social media, you can quickly build an audience on multiple channels and use your newfound circle to attract clients.

It doesn't hurt that social media is an inherently visual medium. As a designer and developer, you can treat social platforms like a portfolio with a personality. Share your beautiful work and use captions to make yourself seem more approachable.

Here's what you can do on specific platforms to attract clients:

  • Facebook.
  • Instagram.
  • LinkedIn.
  • Pinterest.
  • Twitter.

Regardless of which platforms you choose, the key for success here is constant engagement. Make sure you post regularly (at least 3 -4 times a week) and engage with the people who comment on and share your content. Most importantly, use hash tag while posting on socila media.

Start a Portfolio site and blog

Once you have a clear brand image and you've decided whether to generalize or niche down, it's time to design a portfolio site.

Another way to promote yourself is by starting a blog that targets your ideal audience. The benefit of creating a blog is having an online address where all your content sites - it's a great way for potential clients to find your work, writing and contact information in one curated spot.

You might also embed a simple newsletter signup form like the one below to start collecting your readers' emails. A weekly or a monthly personal newsletter is a great way to keep in touch with your network.

A great way to make people want your content is by adding an element of exclusivity or urgency in your social posts. Don't just announce that you've created an eBook, emphasise the fact that you're only giving it away to the first 100 people who comment on your post.

Create Killer Content (Offer It For Free)

You may not realise it but as a web designer, you have technical skills and insights that others would pay good money to learn. While designing a business card or resume might be child's play for you, there are 2600 people searching for this query every month who want to know how it's done.

Writing blog posts is a great way to capture leads in the long run, but a faster solution for attracting clients is creating special content and promoting it through your social network.

This could be in the form of an eBook that covers logo design, a podcast that teaches people how to use tools like Canva or even create an infographic that breaks down a common process into steps. Once you've created your content, you can use social media to promote it.

Start Networking At Meetups

Networking in person is particularly effective as a freelance web designer. By seeing and speaking to you in person, potential clients stop thinking of you as one of the many freelancers online and begin trusting your expertise as an individual.

An easy way to network in person is by attending local Meetup events. Most are completely free to attend. Target meetup events where your ideal audience is likely to be present.

A personal note: Date executives from your prefered list of businesses and organizations. Never tell your real intention. Earn their respect and trust. Things will start happening like magic.

You Need a Pricing Strategy

We have a massive guide on how to price your services as a freelancer.

Your pricing depends on your niche. If you want to target law firms, charging $2,500 for a website may make them doubt your experience and credibility. But if you charge $2,500 for a coffee shop website, it may be too steep.

Clients don't always go for the cheapest option. This is a myth and will put you in a bad position down the road. Low pricing will put you right alongside millions of other developers that are often seen as commodities. How will you stand out?

Charging more and delivering results will help position you as an expert. No matter how saturated the market becomes, people will always be willing to pay a premium to experts.

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