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How To Build Your Blog Like The Kardashians

The Kardashian family is one of the most well-known American reality TV families. They're in tabloids, on television and social media, own video games, makeup companies, and clothing stores. They've given countless interviews and, in 2016, Vogue described Kim Kardashian as a "cultural phenomenon."

How To Build Your Blog Like The Kardashians

To win at life, and in blogging, you need some Kim Kardashian skills. You may disagree with her on many things. But you cannot deny the fact that is she is successful. She is an alpha!

It's been 10+ years since Kim Kardashian's Sex Tape was released, and people are still watching it. That's how a personal stylist became a star. It is also the bedrock of the Kardashian family.

Although her ludicrously lavish life and trivialities that play out on TV might make you want to switch off, you may just be able to learn a thing or two when it comes to business.

Building Your Brand

When it comes to successful branding, the Kardashians are at the top of their game. They know how to work their brands. They know how to present themselves, leverage media attention, and their brands to increase their success.

A successful personal brand takes in-depth planning. It won't happen overnight, but the payoff for managing your reputation can lead to wide-ranging opportunities and enhanced professional potential.

Creating The Villian

Kim not only know how to play the "victim-card" to her benefit and fame. She knows how to work her personal brand. She knows how to leverage the media for her own gain. She created the perfect villian and painted the media as her nemesis. She knows how to amplify her reputation and evolve with her audience.

Promoting The Right Image

Man is known by the company he keeps is a very old and well-known proverb. It means that any person's reputation depends upon his/hers association or friends he has.

Kim Kardashian undeniably does have superior skills when it comes to getting noticed.

Paris Hilton and Kim Kardashian

Only show the right images.

Perez added: "Back then, one of the things that got her a lot of attention in addition to being Paris Hilton's friend, before the sex tape and before the reality show, she was the very first girl that Nick Lachey was spotted on a date with after his split from Jessica Simpson."

Know Your Assets

Early on in her "career," Kim identified what was getting her noticed (her curves) and has rarely been seen in anything that doesn't more than show off her assets since.

This is why, if you want readers who regularly consume your content, you need to figure out what your greatest asset is.

I have found my niche and knows there's no reason to stray from it, just as Kim knows her booty is what brings in the big bucks and keeps her in the spotlight.

Know Your Audience

The Kardashians have their audience knowledge down. They know exactly who is interested in them and make sure that they're maintaining that interest by providing relevant and engaging content across all their channels.

In particular, Kim understands the mindset of her audience and does everything she can to appeal to it. Her portfolio of beauty products is diverse, but each is focused on her core themes of glam and luxury, as she knows that these are the attributes that her audience connects with.

The important lesson here is to create content that is valuable and relevant to your audience.

Do your market research. Speak to your customers. Ask what they want to hear about and what valuable content means to them. That way you'll have a solid understanding of what type of content to create to increase engagement.

Collaborating With Others

Collaboration means working together with people from across the business to achieve a shared goal. The Kardashians do a stellar job of collaborating with their family and cross-promoting within the circle.

The result is that the collaborations open up a world of possibilities. If you're a Kim fan, you'll buy her collab with Kylie. If you're a Khloe fan, you'll be interested in her collection with Kylie.

Use your network wisely. Consider who you know and ask them to collaborate with you.

Here are a couple of highly effective ways of doing this:

  • Contribute to one another's blogs, therefore increasing your exposure by reaching their audience.
  • Quote influencers in your blog and shout out to them on social media. There's a high possibility they'll share your post and their followers may pick it up.
  • Put on a joint event with key influencers in your biz, and blog about it.

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Use Social Media to Your Advantage

It's no secret that the world communicates using social media. Of the 7.2 billion people on the planet, 2 billion have a social media account.

Your personal brand cannot survive without social media. The Kardashians are famous because of the media. When Kim started gaining an online following, she and the rest of the Kardashian clan used social media to morph them into celebrities.

As their online following skyrocketed, they gained endorsements, and their names and images became lucrative advertising platforms. Kylie Jenner, a sister of Kim, allegedly made $200,000 celebrating her eighteenth birthday in Montreal.

Social media is widespread. From Twitter to LinkedIn, you can identify your niche within the online community. If you want to be seen as a professional, developing your LinkedIn profile before your Facebook account is a good promotion technique. You can use blogging to discuss topics related to your professional field.

Social audiences like to give their thoughts and opinions. Just look at the comment thread on any trending news story for evidence of people's willingness to share their own thoughts and ideas. Use that to your advantage with polls, surveys and simple questions in your own social campaigns.

Don't expect results overnight

Change will come, but it won't come overnight. Millions of companies, many with much deeper pockets than fledgling entrepreneurs, are vying for attention on social media so yours will be an uphill battle. That doesn't mean it's not worth it. All it takes is the right strategy, the right content at the right time to thrust your company into the spotlight.

Having a personal brand is necessary to succeed in today’s social media-riddled world. Take the leap of building and expanding your personal brand. You can't reach your goals if no one knows about you and what you want to achieve.

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