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Why beginners should choose Blogger and not WordPress

The internet is full of great articles about blogging, including how to build a successful blog.
Maybe this will become one of them, whatever.
However, this piece is different.
You'll see.

This is not some hate post. I love WordPress as a designer and a developer, and I understand like many others, the flexibility of WordPress. But I stand on my words: Going self-hosting with WordPress can destroy your blogging career. Read on to know why...

 Why beginners should choose Blogger and not WordPress

Starting a new blog is an exciting time that is filled with a lot of hope and enthusiasm. A lot of the people who read this particular blog are here because they have fallen in love with the art of blogging and want to make it a big part of their life.

The sad part is that most bloggers will lose that excitement and enthusiasm when they start to realize that results are hard to come by – traffic is low, earnings are hard to achieve, and growth just doesn't seem to occur.

It's important to recognize why these bloggers may have failed, so that you can make sure you don't fall into the same traps.

By the end of this post, you'll understand what it takes to become a successful blogger, so that you too, can join the long list of blogging success stories. Let's get started.

If you've been harboring this wonderful desire to start a blog and make a living, let me tell you this:

This is the perfect time to decide not to self-host (WordPress) your blog, not now. I want you to take that decision, seriously.

It is no secret that we live in an age of information overload. Almost every blogger seems to have some ideas about blogging, creating engaging contents, SEO and copywriting. But why most of them are failing?

It takes several elements to succeed or fail. Below, I'd love to share some fundamental reasons why most bloggers fail.

Web Hosting

The popular advice you often hear from affiliate marketers is: "Go WordPress self-hosting" right away. They advocate with such dedication that it stimulates you to think no further, and so many people sign up for a hosting account through their referral link. That's brilliant! However, this may not be the best advice available.

Now, if you are a new blogger with a flexible budget, the biggest danger for you is going self-hosting. The moment you pay for your hosting, the clock starts ticking nonstop for the next billing.

So when the time comes for the next hosting bills, most people would decline because they made no money from their blog. And so they finally quit like others.

Search Engine Optimization

In the beginning, the only person visiting your blog maybe you. It takes years to grow a loyal audience.

When I started blogging in 2002, I hoped that I would get a ton of traffic through search engines because all of the other popular blogs got a lot of Google love. The reality is you won't get too much traffic from Google because your blog is new. It takes years before your search engine traffic kicks in.

Search Engine Optimization (SEO) has changed and we must change. We all know SEO is a long-term strategy. It may take days, weeks or months for Google to crawl your website or blog. But it will take years to be on the top Search Engine Result Page (SERP), provided you followed the best SEO practices.

Ask this yourself: Do you think you can simply beat your competitors on the search result page who are ahead of you by 10-20 years by following some SEO techniques? Don't you think they are most probably following the best SEO practices to beat their own competitors? I think it's about time to stop listening to those SEO experts who want your business and start focusing on your business.

First build your blog like you would build a castle - bottom to top. If building a successful blog, one that generates substantial income, is going to take years, why go for paid hosting now?

You can build a branded site with a custom domain name for as low as $8.88 on a reliable free hosting site like Blogger.

Why Blogger.com?

The Blogger platform (aka BlogSpot) is useful when you want to start a blog to share your thoughts, make money through affiliate marketing and Google Adsense.

Contrary to many rumours, Google has no plans to shut down its Blogger service. Soraya Lambrechts, a spokesperson from Blogger clearly clearfied that the company has no plans to sunset its blogging platform. Although Google has a long history of killing its products, the current statement shows that the tech giant will continue the Blogger site.

Blogger has more than 90 million monthly visitors and content creators are not only churning out some quality content but also utilizing the AdSense for revenue that is ultimately making advertisers of Google very happy. Perhaps that is the primary reason why Google is not eliminating the Blogger service from its umbrella.

Another reason for Google to keep Blogger up and running is that most of Google's entities such as Android and YouTube are using the Blogger platform to host their respective blogs.

IMHO, it wouldn't be feasible at all for Google to shut down Blogger because of the logistics and cost financially of dealing with the hundreds of millions of blogs and website (both blogspot.com and custom domains) hosted on the service. It would take years to initiate a full and complete shut down to assure that Blogger users are able to retrieve and move their website data before the shut down. Beside that Google does make money on Blogger by taking a piece of a Blogger site's AdSense revenue.

I know there are lots of marketers who tend to compare Blogger.com with WordPress.org. For fairness' sake, this is a great mistake. We may compare Blogger.com and WordPress.com but not with the WordPress CMS provided by WordPress.org.

Unlike WordPress.com, Blogger users can edit HTML and CSS for free and design their blog the way they want - the perfect place to start a branded blog.

Blogger users must pay for their domain names, but it is free to add one to a Blogger blog. You can add a custom domain name for as low as $8.88 from popular domain registrar like Namecheap.

If you're building a finely niched blog, you shouldn't focus on ads in the beginning — people frown upon ads. You should focus on building a Brand.

When you build a brand, you start attracting readers. Once you've built a loyal readership with your custom domain name + free hosting, you have all the freedom to switch for the self-hosting plan - anytime. A better option would be to build a sister site with the WordPress CMS provided by WordPress.org without abandoning your Blogger Blog. You can make this happen in 3-5 years. So don't quit on the way. You must love the process if you love success.

First build your brand with Blogger , everybody!

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