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How to Monetize Your Blog and Make Money Online

When you're just starting out with your blog, it can seem like one of the most arduous and frustrating tasks. Most bloggers start a blog, push out a few posts based on something that they love, slap on a few Google Ads and believe that they will get loads of traffic and earn bags and bags of money. Sorry to be such a spoiler but that's not how it works.

We all know blogging isn't some altruistic pursuit. People want their words to be seen and shared. They want to gain the respect of the masses and boost their authority in their respective industry or niche. However, clearly it isn't quite that simple. Not only is it difficult to drive traffic to a blog, but it's also hard to monetize the traffic that you do receive.

How to Monetize Your Blog and Make Money Online
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While there are arguably dozens of ways to monetize your blog, there really is one core approach that will help you earn a healthy income from your efforts.

Monetizing Strategy

Depending on the type of business you have, you can create a specific monetizing strategy. If you're building a finely niched blog, you shouldn't focus on ads in the beginning — people frown upon ads. You should focus on building a Brand.

When you build a brand, you start attracting readers.

Once you've built a loyal readership, you can start implementing your monetizing strategies. Your main target is to implement Sales Funnels. How does it work?

  • You write posts that attract specific people who are your target audience.
  • They read your posts and sign up to a highly related offer to receive newsletters from you.
  • These people aren't ready to buy yet, but are extremely engaged with your content.
  • They finally purchase your product.
  • They love it so much, that they become loyal customers and buy more products from you.

Now imagine several people moving through this funnel.

This is the basic principle of how most Bloggers make money and what you need to aim for.

Google has been telling us for years to set up goals and funnels for free at Google Analytics. You probably missed this out because most affiliate marketers wouldn't tell you this.

Affiliate marketing

One of the most popular methods for monetizing a blog is to leverage affiliate marketing. This is especially useful when you're just starting out and you don't have your own products or services to sell. All you have to do is develop content that will ultimately be in harmony with whatever affiliate offers you plan to push out.

For example, if you're running a fitness blog, you can easily sell affiliate health, weight loss or body building supplements. Since the content is already attracting people that are interested in fitness, selling these types of products helps you to create a near-automated stream of passive income

Sell digital products

Creating digital products is a great way to profit from your blog. You can effectively sell any type of digital information product on your blog as long as it's in harmony with your content. You can build a webinar to market your product and deliver them through a member's area or through other downloadable means.

Digital products can be a combination of videos, downloadable guides, resources, PDFs, software components, SaaS and others. Do your best to create something that helps fill a need or a void. Don't second guess yourself, as you'd be surprised at just how much money you can make by selling digital products on your blog.

Sell ebooks

Ebooks offer a relatively quick pathway for making money from your blog. Develop an ebook that's aligned with the content of your blog. Non-fiction ebooks are relatively simple to create, and if you're teaching a skill that many people struggle with, it's likely that the ebook will produce a healthy profit.

You can easily promote your ebook directly through your blog by creating attractive content that will draw people in, then enticing them with your ebook. You could also build a sales funnel, which is an online marketing term for an automated multi-step sales machine, and sell your ebook on autopilot.

Sell courses

Selling digital online courses is another way you can profit from blogging. Develop intuitive and helpful courses that add a tremendous amount of value and the rest will be smooth sailing. By putting your heart and your soul into these courses, you can simply allow them to sell on autopilot for you, another great avenue for passive income.

Courses work great when it comes to technical skills like web development, digital marketing, graphic design and so on. But they also work in formats like finances, stocks, currency investing and accounting. Find what you're really great at and do the due diligence before building your course. Then make something far better than the other courses out there in the marketplace

Sell coaching services

While it does seem like coaching services are infiltrating every aspect of the market these days, selling coaching services through your blog can definitely be a lucrative prospect. Whether you set yourself up as a life coach, a career coach or a business development coach, you can earn a significant income through just a handful of clients.

Decide on a number of packages, and do your best to ensure that you address any objections upfront. Customers tend to abandon the purchase process when it's too complicated.

Advertisements

While most people might think that adding some pay-per-click (PPC) ads will be a great way to make lots of money with their blogs, unless you have massive amounts of traffic -- as in 10,000+ visitors per day or more -- the income will be marginal at best. The real income here doesn't start until you cross about 100,000 visitors per day.

However, you could easily negotiate terms directly with advertisers by utilizing display ads as opposed to PPC ads. As long as the ads are within your specific niche or industry, you can likely negotiate an amount that would be much more competitive than income from standard PPC ads.

Email marketing

One of the most powerful methods for making money from your blog is directly through email marketing. But to be successful, you need to build your list. Whether you promote blog updates or create a lead magnet, utilize one of the more popular email marketing platforms like ConvertKit, Aweber or InfusionSoft to implement the systems necessary to begin marketing via email. 

By building a strong bond and a connection with your readers, you can effectively generate a sizable amount of money through the course of marketing both your own products and services along with affiliate offers directly through email. You can expect to generate approximately $1 per subscriber per month.

Secure sponsorships

Sponsorships are a great way to make money from your blog, but you need the traffic if you're going to sell it for a significant amount of money. You can create sponsored posts as long as you label them as sponsored. The FTC cracks down on marketing products and services, including articles that are sponsored when in fact they're passed off as organic.

You have to be careful with sponsorships. Be sure that you're upfront with your readership. Google also cares acutely about sponsored links and will penalize you if you're selling links along with penalizing the site that you're linking to. Simply put, it's not worth it, so be as transparent as possible.

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