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How to Build a Business Around Your Blog

Building a business around your blog might be an idea with which you started right from the beginning. Or you might decide somewhere along the path of writing your blog articles, that you can actually transform your blog into a business. Either way, there are a few aspects that you need to know before and while you build a business around your blog.

Success is no accident. Living a great Dotcom lifestyle will not come by luck or chance. It won't fall from the sky. There's no magic wand, there's no quick fix. The good news is, there are principles that lead to success. And I will show you some in this post. If you commit to doing the things presented here, you'll be able to build a successful business blog that generates substantial income.

How to Build a Business Around Your Blog

Plan Everything

All successful people are, in some way, wicked. They are visionary, so they plan everything. They saw the end-result before executing their plan.

The director and the scriptwriter of the movie 'Titanic' already saw your tears when Jack was supposed to say, "Promise me, Rose," even before the film started shooting. And so the knife scene in the movie 'Saving Private Ryan,' they knew that you would be annoyed and frustrated even before the film started shooting.

If you can see it in your mind. If you can believe it in your heart. If you have the desire to work for it. You can bring it in your reality.

You have to see it in your mind before you can see it in your reality. Picture everything you want so clearly in your mind, until you can see it right in front of you. You have to be a visionary.

A goal without a plan is just a wish. By failing to prepare, you are preparing to fail. Planning is bringing the future into the present so that you can do something about it now. Every minute you spend in planning saves 10 minutes in execution; this gives you a 1,000 percent return on energy.

Brand, Web copy and Web design

Creating a branded blog can be the best thing you do for your business. A brand lets people know who you are and what you do. Branding can help you figure out what and how to communicate your company's story. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.

Every company needs a blog, but the really successful blogs are usually well branded. Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns. According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them.

Copywriting is one of the most essential elements of effective online marketing. Copywriting is a rational activity and a valuable activity. To say that copywriting is rational means nothing more than that it is an exercise of mind requiring the mastery of techniques anyone can learn.

Copywriting is the art and science of writing copy that sells your product or service and convinces prospective customers to take action.

Writing good copy is never an easy task. And perhaps hardest of all is writing a good headline. Striking the right balance between enticing the reader with language and hooking them with a benefit or a question can often be difficult.

If you think publishing your post or placing an advertisement for your products on the internet will start driving sales, you are living in a delusional life. You need to get serious and pay attention to every minute detail of your sale process.

Give priority to your web copy and web design, how well you use them together creates a user experience that either drives people away or makes them click the "buy" button.

Building Your Blog For Business

Most bloggers start a blog, push out a few posts based on something that they love, slap on a few Google Ads and believe that they will get loads of traffic and earn bags and bags of money. Sorry to be such a spoiler but that's not how it works.

The secret is not in writing million of content but in creating epic content. Then promote those contents anywhere you can until millions and millions read them.

You need to build your business blog, like you would build a castle right from your computer locally. Only when you are ready with all the bells and whistles, start marketing. For example, if you are planning to sell courses on your blog, have all the course materials ready (even before you start your blog).

Depending on the type of business you have, you can create a specific monetizing strategy. If you're building a finely niched blog, you shouldn't focus on ads in the beginning — people frown upon ads. You should focus on building a Brand.

When you build a brand, you start attracting readers. Once you've built a loyal readership, you can start implementing your monetizing strategies. Your main target is to implement Sales Funnels. How does it work?

  • You write posts that attract specific people who are your target audience.
  • They read your posts and sign up to a highly related offer to receive newsletters from you.
  • These people aren't ready to buy yet, but are extremely engaged with your content.
  • They finally purchase your product.
  • They love it so much, that they become loyal customers and buy more products from you.

Now imagine several people moving through this funnel. This is the basic principle of how most Bloggers make money and what you need to aim for.

Google has been telling us for years to set up goals and funnels for free at Google Analytics. You would probably like to check out this awesome video.

Build Your Community

This part will require a lot of focus. You have to create your following. After all, that's where the bulk of your success will come from. In order to create a following, you have to create conversations. You have to join every conversation surrounding your topic. Google your topic, and see what is being said about your topic, and by whom, and then join in the conversations and reach out. Make yourself prominent in the eyes of your target audience.

Build a community around your brand. You can make use of the social media pages and groups and most importantly maintaining a Youtube channel is vital to your business success. Without people liking and following your brand, it's almost impossible to grow a business. To build the reputation it needs, you need to be an expert in your niche. Start giving free valuable guides and advices. In doing so, you eventually earn the authority and reputation in that particular niche or market. But it all begins with branding!

You can't win the internet in just one year! Your goal should be set for 5-10 years. Starting a business from scratch doesn't have to be hard or complicated, but it does take planning, work and time. You got to love the process if you love success.

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